Markus Zetterström - Maurten
Markus Zetterström, Head of Business Development at Maurten will talk about how the Maurten journey started, their strategic foundation and how they managed to introduce the brand to the world through the best runners of all time.
Markus has a background as a professional coach within sports and worked as a management consultant before the Maurten journey begun in early s2016.
Maurten is a sports nutrition company that in 2017 introduced natural hydrogel technology as a way to improve sports fuels. Fueled Eliud Kipchoge’s 2 hours and 25 seconds marathon during the Nike Breaking2 Project and later his marathon World Record in 2018. Other Maurten ambassadors includes Kenenisa Bekele, Jan Frodeno, Sir Mo Farah, EF Pro Cycling Team and Tottenham Hotspur. The company is based in Göteborg, Sweden.